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Employees – a Brand’s greatest asset
While products and services are what businesses sell, brand loyalty is a key aspect of good business. And loyalty is largely built through the personal interactions that happen every day between...
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Flipping the traditional on its head
If we look at a typical company operating in any industry today, the CEO arguably has the most important job and responsibilities within the business. In fact, it’s up to the CEO to make sure his/her...
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Case Study: Understanding business needs
The Brief The telecommunications market contributes to the South African economy in many ways; with times changing, many private and government sector departments’ requirements also change. With this...
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Case Study: Having all your ducks in a row
The Brief One of our established clients in the financial services sector was undergoing extensive customer experience auditing and development. They had already conducted research into customer...
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Customer Experience Trends Of 2013… So Far
With the first half of 2013 almost at a close, we’d like to take this opportunity to inform our clients of the changes and innovations happening in the Customer Experience Industry. We’ve made a...
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The App Gap
The app scene Millions of people in South Africa access the internet using their smartphones (source), and this is just a fraction of the global smartphone-internet user base. It seems only natural...
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What do cupcakes, sex, Kenyan tourists, your salary and Twitter have in common?
Well, what may be seemingly random information to one person may be valuable insights to another. The common thread with all great research though, is that it answers questions. It finds links,...
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Trend: Online Consumer Tribes
In the past, well, the days before the internet and e-commerce, people would actually believe adverts on the TV and of course the opinions of their neighbours, family and friends. But then that...
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